University  of  Illinois 
Library  at  Urbana- 
Champaign 


ACES 


|M  I 


riiinnniHiiiiiiiipiiiiiiim  rj  r  D  l-1  •  »  , 

,  § rlLKL  is  one  dement 

I  of  work  which  cannot 

|  |  be  fully  compensated 

|niiiimini!i« . |  for  in  dollars  and 

|  |  |  |  |  cents. 

|  |  |  |  |  It  is  above  and  beyond 

Iiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiinl  mercenary  and  is 
represented  by  that  spirit  of  love 
which  the  true  craftsman  holds 
for  his  toil. 

Those  who  develop  a  love  for 
their  work  always  enjoy  an 
extra  reward  in  the  pleasure 
and  gratification  of  its  per¬ 
formance — and  often  cherish 
appreciation  and  commendation 
fully  as  much  as  proper  pay. 


1  -B 


©  1918  S-D  CO.  CHI. 


m 


RDERLY  system  in 
our  work  reduces 
waste  effort  and  lost 
motion. 


It  tends  to  make  every 
stroke  count. 


Nothing  helps  to  pro¬ 
mote  orderly  system  like 
clean  tools  in  their  prop¬ 
er  places  — whether  they 
be  pens  for  the  desk  or 
picks  for  the  ditch. 


The  dependable  work¬ 
er  loves  good  tools,  and 
shows  his  appreciation 
of  their  value  by  taking 
good  care  of  them. 


A  neglected  tool  is  a 
poor  recommendation 
for  its  keeper. 


46-B 


©  1920  S  O  CO.  CHI. 


ml 


■ 


_ 


i^fiy 


TO  achieve  success  in  life 
and  business  you  must 
first  have  a  good  purpose 
— back  of  that  purpose 
there  must  be  principle — and 
back  of  that  principle  faith. 


Faith  in  yourself — faith  in  the 
prevailing  good  of  all  mankind 
— faith  in  the  might  of  right  and 
in  the  ultimate  victory  of  a 
good  purpose  diligently  pursued. 


Believe  in  what  you  are  doing 
— in  your  house — in  its  policy 
and  principles — become  an  in¬ 
separable  part  of  your  institu¬ 
tion — get  back  of  its  purpose 
and  look  with  optimism  upon 
the  unlimited  field  for  your  own 
endeavors — then  your  influence 
and  efforts  will  be  felt  and  you 
are  sure  to  be  rewarded. 


’■  “  ‘.--V  - 


mM 


6-B 


©  1919  S-D  CO.  CHI. 


Critics:  are  made 
up  from  the 


S, 

j 


scraps  and  scattered 
remnants  that  are 
left  over  when  good 
folks  are  created. 


Wk 


J 


Anyone  can  criticise 
the  work  and  efforts  of 
his  fellows — but  it  takes 
a  broad-gauged,  fair- 
minded,  thinking  man  to 
quietly  show  others  a 
better  way  by  his  own 
example. 


Wi, 


7  -  B 


©  1919  S-D  CO.  CHI. 


1 


4*  * 


HE  reliable  person 
accepts  the  work 
entrusted  to  him 
with  good  grace, 
tackles  each  task 
with  a  light  heart, 
fulfills  every  obli¬ 
gation  in  a  painstaking  man¬ 
ner  and  follows  each  detail 
through  to  a  clean  finish. 

The  reliable  person  not  only 
guards  against  mistakes  him¬ 
self  but  is  all  the  while  try¬ 
ing  to  mend  the  ragged  edges 
that  are  caused  by  those  who 
are  careless. 

He  is  always  ready  when 
called  upon,  never  frets  nor 
falters  in  his  duty,  seldom  has 
to  do  his  work  over  again  and 
soon  gains  the  trust  and  love 
of  his  associates. 

A  reputation  for  reliability  is 
a  personal  asset  that  is  great¬ 
er  than  gold. 


27-B 


©  1918  S-DCO.  CHI. 


flf  Every  industry  is  fed 
and  developed  on 
new  ideas. 

fif  Improved  methods 
and  practical  short 
cuts  are  always  accept¬ 
able  and  the  suggestions 
offered  by  anyone  in 
any  position  usually 
have  thoughtful  consid¬ 
eration  in  their  turn. 

Cf  Never  be  afraid  to 
give  your  ideas  to 
the  man  above  you,  for 
if  they  are  found  prac¬ 
tical  and  adopted  you 
will  be  duly  recognized 
and  fairly  treated. 

Cf  An  idea  cannot  pos¬ 
sibly  benefit  the  one 
who  originates  it  until 
it  has  had  a  chance  to 
benefit  others. 

©  1913  S-D  CO.  CHi 


38- 


UR  promises  are 
like  stairsteps  by 
which  we  may 
either  go  up  or 
|  |  |  |  |  down  in  the  eyes 
|  |  |  |  |  of  our  fellow- 

Ihiuliiiiiiiliiiiiiliiiiiiiil 

Think  deliberately,  plan 
carefully,  resolve  firmly  and 
act  quickly  with  a  steadfast 
determination  to  make  your 
word  good — for  broken 
promises  destroy  c  o  n  fi  - 
dence  and  confidence  is 
the  fine  silken  web  which 
binds  our  relations  with 
men. 

Once  torn,  it  is  very  diffi¬ 
cult  to  mend. 

B _ ®  1919  S-D  CO.  CHI. 


NYONE  can  be  a  good 
spender — 

And,  while  spending,  it 
is  no  trouble  to  acquire  a 
following  of  people  who  will  pro¬ 
fess  friendship  and  admiration 
just  so  long  as  the  money  lasts. 

But  generally,  those  who  are 
weak  enough  themselves  to 
coddle  to  the  whims  of  the  easy 
spender  are  too  weak  to  stand 
by  him  when  his  money  is  gone 
and  he  needs  help. 

So-called  friends  who  are  made 
by  the  free  and  easy  handling 
of  one’s  hard  earned  cash  are 
seldom,  if  ever,  in  position  to 
return  the  favors  they  so  will¬ 
ingly  accept. 

The  habit  of  consistent,  steady 
saving  is  the  corner  stone  of 
every  successful  career. 


I  3P-B 


©  1920  S-DCO.  CHI. 


mmmm 


.  n'  « 


[HE  b  est  advice 
we  get  comes 
from  wit  Km  our 
own  conscience 
and  under¬ 
standing-  and 
if  we  act  and 
work  always  m  har¬ 
mony  with  the  dictates 
of  our  best  knowledge, 
experience  and  judg- 
ment,  progress  is  sure 
to  mark  our  pathway. 


3-B 


©  1919  S-DCO.  CHI. 


L 


at  '•»  -  v  •  ■ 


a 

i 


HE  duties  throughout 
any  business  are  so 
closely  associated 
and  so  delicately 
interwoven ,  that 
even  the  slightest 
error  in  one  depart¬ 
ment  often  disturbs 
the  entire  organiza¬ 
tion. 


Sometimes  a  seem¬ 
ingly  small  blunder  will  worm 
itself  to  a  customer  hundreds  of 
miles  away — causing  trouble 
and  expense  all  along  the  line. 

The  longer  an  error  runs  loose, 
the  bigger  it  grows ,  and  by  the 
time  it  gets  back  to  its  original 
starting  place — as  it  nearly 
always  does  — the  one  who  first 
made  the  mistake  can  hardly 
recognize  it  as  his  own. 


1  4  -  B 


©  1919  S-D  GO.  CHI. 


1  *»?  t  I"' a 

I 

It  requires  a  great 

! 

ET  us  do  our 

deal  more  effort 

work  with  Joy 

and  study  to  dodge 

for  Joy  is  the  work¬ 

work  than  to  do  it 

*  JBi 

er’s  keenest  tool. 

right. 

Without  it  we 

may  perform  our 

No  one  is  harder 

:  JhV: 

task  in  a  manner,  | 

pressed  With  care 

!g§ 

but  not  with  that 

than  the  one  who 

|ljj| 

fine  perfection 

consciously  neg¬ 

-  •  <  xHflnn| 

which  comes 

lects  his  duty  or 

through  love  for  | 

slights  his  task 

I  3  0  -  B  ©  1920  S-D  CO.  CHI. 

«.  ”,f  ,  >•  i.  ' 

i 

our  labors. 

35-B  ©  1919  S-DCO.  CHI. 

/  am  the  great  enemy  of  man . 

I  am  the  cause  of  most  of  his 
trouble  and  mistakes. 

I  stand  in  his  path  of  progress 
and  block  his  way  to  success. 

I  am  eternally  causing  him  to 
retrace  his  steps  and  do  his 
work  over  again. 

/  rob  him  of  valuable  time , 
fasten  shackles  about  his  feet , 
and  load  unnecessary  bur¬ 
dens  upon  his  shoulders. 

I  disturb  his  peace  of  mind — 
cause  him  worry,  anxiety 
and  vexation  of  spirit. 

Failure,  accidents,  sickness  and 
death  often  follow  in  my 
wake — I  am  the  arch  enemy 
of  man. 

I  am  Forgetfulness  ! 


29  B 


©  1919  S-D  CO.  CHI. 


VER YO  N  E 
receives  his  bit 
of  benefit  from 
the  incessant 
toil  of  his 
fellowmen,  and  a  kind¬ 
ly  feeling  of  gratitude 
toward  all  the  world  is 
the  smallest  pay  we 
can  offer  to  balance  our 
obligations  for  the 
many  opportunities, 
comforts  and  con¬ 
veniences  which  have 
been  placed  within  our 
reach  through  the 
efforts  of  others. 


^3*2 


-A 

j-  r? 


.1  . 


y  *•?! 

H 


1  .o 


1  0-B 


©  1918  S-D  CO.  CHI. 


ES 

fM 


|S» 


WVJ 


Good  cheer  is 

almost  as  essential  to 
life  as  sunshine,  air 
and  water — and  is  quite  as 
plentiful. 

CHEERFULNESS  has  a 
dual  value  in  life. 

First  it  helps  you — then  it 
helps  you  to  help  others — 
and  it  keeps  on  spreading 
out  into  the  great  throng  of 
humanity,  stirring  the  hearts 
of  men  as  the  gentle  breeze 
stirs  the  leaves  of  the  forest 
— returning  again  and  again 
to  you  in  its  endless  course 
and  all  the  while  making  the 
heavy  load  lighter  and  the 
dark  road  brighter  for  all. 

Good  Cheer  is  one  of  the  big¬ 
gest  little  things  among  all 
the  elements  of  Success. 


1  1  -B 


©  1919  S-D  CO.  CHI. 


US  easier  to  win  when 
you're  in  the  lead 
than  to  catch  up 
when  you  get  behind- 
Enthusiasm,  Opti¬ 
mism,  Self-confi¬ 
dence,  Inspiration 
Vim,  Vigor  and  Vitality  are  bun¬ 
dled  up  in  a  good  start. 

The  habit  of  starting  early  and 
starting  right  is  not  acquired  by 
sudden  resolve;  it  must  be  built 
by  careful  practice  and  steady 
training — by  conscientious  study 
and  application  of  the  best  signals, 
rules  and  regulations  of  the  great 
game  of  business. 

Plan  your  work — work  your  plan 
— keep  in  training — get  off  with 
the  signal  and  make  every  play 
and  every  day  a  definite  advance 
toward  the  goal. 


]  9-B 


©  1918  S-D  CO.  CHI' 


m 


□  c 


„  HAT  is  it  worth 

\X ' =  to  wm^ 

It  is  worth  the  su¬ 
preme  satisfaction 
of  fulfilling  an  ob¬ 
ligation  you  owe  to 
yo  ur  self  and  to 
others  — to  your  house  that 
believes  you  can  win  — to 
your  family,  friends  and 
acquaintances  who  look  for 
you  to  win  — to  the  industry 
you  are  in  which  demands 
that  you  win  — and  to  the 
wor  Id,  which  says  that 
every  man  can  win. 

Then  it  is  worth  every 
ounce  of  effort  you  have  in 
you  to  be  able  to  say  to 

yourself,  “I  HAVE  WON," 

and  to  enjoy  the  thrill  of 
•  • 
victory  as  you  progress  in 

your  work  from  day  to  day. 


32-B 


©  1920  S-D  CO.  CHI . 


I  determine  what  the 
world  thinks  of  me  by 
what  I  think  of  myself . 

Every  thought,  inten¬ 
tion,  word  or  act  of  mine 
is  eternally  echoed  on 
the  sounding  board  of 
my  own  soul. 

I  either  stand  for  right 
or  wrong — action  or  in¬ 
ertia  —  hope  or  despair 
— courage  or  cowardice 
— victory  or  defeat  in 
whatever  I  do  or  say. 

To  be  successful  I  must 
be  right  most  of  the  time 
— and  to  be  right  most 
of  the  time  I  must  aim  to 
be  right  all  of  the  time, 
not  only  in  my  own  mind 
but  also  in  the  eyes  of 
the  world. 


31  -B 


©  1919  S-D  CO.  CHI. 


mm 


□ 


□□□□□□ 


or  'inrun 


□™ohe|ersoNAL  neat- 

P|  ness  and  clean- 
I  liness  make  for 
1  health,  happi¬ 
ness  and  success 
— b  u  t  personal 
appearance  is 
only  the  mint¬ 
ing  which  indicates  the  char¬ 
acter  of  the  coin. 

There  are  some  counterfeits 
in  circulation  and  a  man’s 
"true  value’’  is  not  always 
determined  by  his  face 
value. 

His  real  worth  is  measured 
by  what  he  carries  within 
his  breast  — and  rough, 
scarred  hands  are  often 
more  worthy  than  bright 
raiment  and  gold  medals. 


33-B 


©  1920  S-DCO..CHI. 


Care  seldom 
rides  on 

back  °f  the 

man  who 


es 


ems 


pr  obi 
With  courage 


9  -  B 


©  1919  S-D  CO.  CHI. 


fffftHEREis  such  a 
thing  as  the 
habit  of  success. 

It  means  start¬ 
ing  right  and 
sticking  to  your 
purpose  until  it 
becomes  easier 
to  stick  than  to 
stop  and  give  up. 

There  is  no  quality  more 
quickly  spotted — and 
none  more  highly  re¬ 
spected  in  business — 
than  the  “  success  air” 
which  comes  from  keep 
ing  everlastingly  at  it. 


20-B 


©  1919  S-D  CO.  CHI. 


Our  Flag 


Back  of  the  rocking  cradle , 

Back  °f  each  mother's 
dreams , 

Back  °f  the  brawny  arms 
of  men, 

And  of  boyish  youth  that 
beams — 

Back  of  our  factories,  fields 
and  schools, 

Back  °f  our  lows  and 
creeds  and  rules, 

Back  of  our  Nation's 
Freedom  true, 

Stars  and  stripes — red , 
white  and  blue. 


21  -B 


©  1919  S  D  CO.  CHI. 


JiOFANE  words  fall 
like  deadly  gas  bombs 
at  the  feet  of  the  man 
who  uses  them,  encircling 
him  with  their  poisonous 
fumes  and  polluting  the  at¬ 
mosphere  of  his  hearers. 


Reckless  cursing  quickly 
becomes  a  habit  from  which 
only  harm  can  result  and  is 
a  sign  of  weakness — not  an 
indication  of  a  strong  will. 

The  wise  man  weighs  his 
words,  while  a  fool  squanders 
them  and  advertises  his 
foolishness. 


16  B 


©  1918  S  D  CO.  CHI. 


■ 


Kjgj . 


HERE  is  no  such 
thing  as  luck  as  the 
term  is  generally 
understood. 


Those  who  appear 
to  be  lucky  usually 
climb  and  succeed 
through  a  constant 
y  observance  of  care 
and  thoroughness  in  every¬ 
thing  they  do. 

Luck  is  not  a  mysterious 
agent  that  will  some  day 
bring  good  fortune  to  those 
who  watch  and  wait — but 
a  condition  that  is  created 
through  energy,  honesty  and 
ambition. 


1  7  B 


© 


1918  S-D  CO.  CHI. 


|»<«|  0f)jecfove  pQ‘lnl  Qr 

|  certain  goal  in  our 
j  |  work  is  an  incen- 

{ ***  ***  *** :  live  to  highest  accom- 

|  *  *  *  I  7 

phshment. 

Aimless  effort ,  however  diligent , 
will  not  produce  the  results  that 
are  possible  through  a  well  de¬ 
fined  plan  and  a  standard  by 
which  ■  to  gauge  your  every 
effort. 

Everyone  should  have  faith 
enough  in  himself  to  set  a  high 
mark  of  accomplishment  —  a 
goal  that  brings  oid  his  best 
ability — and  then  bend  himself 
constantly  toward  the  complete 
fulfillment  of  his  purpose. 


4  1  B 


©  1919  S-D  CO.  CHI. 


IM,  vigor  and  vitality  are 
bundled  up  in  a  good 

start. 

So  pronounced  is  the  advan¬ 
tage  of  a  good  start  that  a 
poor  start  often  courts  discour¬ 
agement  and  defeat. 

While  a  good  start  usually 
means  an  early  start  — an 
early  start  does  not  necessarily 
mean  a  good  one  unless  back¬ 
ed  up  by  the  “ do  or  die ”  spirit 
of  the  conqueror. 

The  habit  of  starting  right 
is  not  acquired  from  sudden 
resolve  — but  is  built  through 
careful  practice  and  steady 
training  — being  always  on  time 
and  ready  for  what  is  expected 
of  you. 


34-B 


©  1920  S-D  CO.  CHI. 


$.V: 


HE  diligence 
necessary  in 
fulfilling  our 
obligations  of 
today  is  the 
same  kind  of 
diligence  that 
will  be  required 
in  the  bigger  work  which 
we  expect  to  do  in  future. 

Those  who  believe  that 
only  the  big  things  are  de¬ 
serving  of  care  will  not  only 
shoot  wide  of  the  mark  in 
future,  but  will  sooner  or 
later  disqualify  for  the  per¬ 
formance  of  the  small  tasks 
that  lead  to  larger  under¬ 
takings. 


42-  B 


©  1920  S-D  CO.  CHI. 


M 


IPllreitSl 


i  i 

i  i 

\  •*«  ♦>  a  ! 

j  ♦>  ❖  j 


*IFE ,  health ,  happi¬ 


ness  and  success 
depend  largely  up¬ 
on  our  ability  to 

overthrow  a  fault , 
•  ♦  . 

'  bridle  a  wrong  in¬ 
clination  and  overcome  our 
own  weaknesses. 

Self  is  the  one  big  enemy 
with  which  everyone  must 
deal  hand  to  hand  — it  must 
be  trained  and  disciplined 
to  do  the  bidding  of  the 
intellect.  Mind  must  rule 
matter  in  order  for  us  to 
do  anything  worth  while. 

Self-denial  and  self-re¬ 
straint  are  the  foundation 
stones  of  real  character. 


49-B 


©  1920  S-D  CO.  CHI. 


TPT  is  impossible  to  judge 
(  folks  correctly  on  first 
sight,  and  when  we  at¬ 
tempt  to  do  so  we  most 
often  find  that  we  are  de¬ 
cidedly  wrong. 

There  is  a  great  deal  more 
good  than  bad  in  every 
human  heart  and  the  faculty 
to  get  along  well  in  our 
relations  with  men  depends 
somewhat  upon  our  ability 
to  study  their  natures  and 
to  find  the  good  in  them, 
with  the  aim  of  adapting 
the  best  we  have  in  our¬ 
selves  to  the  best  we  find 
in  others. 


1  8-B 


©  1919  S-D  CO.  CHI. 


jT^EEN  disap- 
pointments 
may  have  the 
power  to  shatter 
our  loftiest 
hopes,  but  they 
cannot  destroy 
the  splinters  of 
faith  that  kindle 
new  fires  of 
ambition. 


15 -B 


©  1918 


i 


I Y  job  is  my  best 
friend. 

It  responds  to  every 
good  effort  I  put  forth 
and  is  first  to  remind  me  of 
any  slackened  effort  or  in¬ 
attention  on  my  part — and 
that  is  a  trait  of  true  friend¬ 
ship. 

I  know  that  my  job  is  faith¬ 
ful  to  me  because  as  I  make 
it  better  it  makes  me  better, 
and  we  can  work  together 
with  perfect  harmony  toward 
higher  standards  and  better 
things. 

I  like  my  job  because  it  is  my 
own  choice  and  because  it  is 
the  channel  through  which 
I  can  rise  to  bigger  and  better 
work. 

4  .  B  ©  1919  S-D  CO.  CHI. 


O  the  thought¬ 
ful ,  observing 
mind  every¬ 
thing  in  life 
presents  a  course  of 
study  that  marks  a 
degree  of  learning 
— and  by  comparisions 
and  deductions  tv e 
are  enabled  to  lay  in 
a  supply  of  knowledge 
that  serves  us  con¬ 
stantly  in  all  our 
endeavors . 


5-B 


©  1918  S-D  CO.  CHI. 


■T" 


IVERYBODY  that  strives  to 
get  ahead  is  constantly 
meeting  the  challenge  of 
defeat. 

The  main  difference  between 
those  who  win  out  and  those 
with  the  big  “IFS”  is  that  the 
latter  become  discouraged  and 
give  up  too  soon. 

Some  people  become  discouraged 
at  the  first  signs  of  resistance  and 
let  the  least  setback  disturb  their 
plans  to  a  point  where  they  cease 
to  try. 

Despair  and  failure  only  get  in 
where  perseverance  and  steady 
effort  cease. 

Keep  a  steady  aim  and  a  keen 
desire  in  the  face  of  every 
obstacle. 


40  -  B 


1919  S  D  CO.  CHI. 


B 


E  kind  and  cour¬ 
teous,  sympa¬ 
thetic  and  square 
—  endeavor  to 
find  the  prevail¬ 
ing  good  that  ex¬ 
ists  in  your  sur¬ 
roundings  and  to 
help  make  them 
better  because  of 
your  efforts  and 
influence. 

Li  ve  and  work 
each  day  so  that 
you  can  calmly 
look  your  fellowman  in  the 
eye,  knowing  that  you  are  doing 
your  bit  to  make  the  world  a 
better  place  to  live  in. 

Happiness  does  not  come  into 
our  lives  from  without  through 
the  indulgence  of  so-called 
luxuries,  but  is  radiated  from 
within  through  an  attitude  of 
the  heart  and  a  state  of  mind 
based  primarily  upon  service 
and  sacrifice. 


36-B 


©  1920  S  D  CO.  CHI. 


*E  get  along  better  in 
life  by  making  good 


i  mp  r  e  ssi  o  ns 
those  we  meet. 


on 


Good  impressions  are  made 
upon  others  through  pleas¬ 
ing  personality — and  with 
most  people  a  pleasing 
personality  means  only  to 
be  natural  and  easy  in  their 
manner. 

Fear,  unnecessary  anxiety 
and  jumping  at  the  wrong 
conclusion  will  often  over¬ 
shadow  the  pleasing  side 
of  one’s  nature  and  rob 
him  of  the  development 
and  success  that  his  good 
purpose,  earnestness  and 
diligence  entitle  him  to  in 
his  work. 


22- B 


1918 


ONTENTMENT 
is  the  last  abode 
on  the  right  side 
of  the  Highway 
of  Progress  — 
which  runs  from  Sunrise 
to  Sunset.  You  reach  it 
after  you  pass  the  steep 
grade  of  Steady  Effort  — 
at  the  junction  of  Toil 
and  Drudgery. 

It  sets  on  the  little  knoll 
of  Good  Cheer,  county  of 
Clear  Conscience,  and  is 
in  the  STATE  OF  MIND. 
A  fine  place  to  put  up 
for  the  Night. 


5  1 .3  ©  1919  S  D  CO.  CHI. 


is  an  interest- 

1^  ing  fact  that  the 
rules  and  secrets 
|jp  ofsuccessareall 
HpIpHpHp  practically  the 

IPIPiPiP  e  t  even 
man  who  has 

gotten  ahead  in  the  world. 

While  everyone  who 
adopts  these  simple  rules 
may  not  attain  the  same 
degree  or  proportion  of 
success,  wherever  you  meet 
people  who  faithfully  follow 
them  you  find  they  are 
making  steady  progress  in 
their  work,  whereas  those 
who  completely  ignore 
them  usually  make  little 
headway. 


-B 


©  1920  S-D  CO.  CHI 


MBITION  for 

A  a  certain  goal 
is  the  surest 
sign  of  the 
innate  ability 
to  reach  it — 
but  we  must  distinguish 
within  ourselves  the  differ¬ 
ence  between  true  ambition 
and  a  mere  wish. 

A  wish  may  be  only  the 
dream  of  an  idler,  while 
steadfast  ambition  is  based 
upon  intense  desire — back¬ 
ed  by  untiring  effort  and 
tempered  by  the  restraint 
of  patience  in  any  set¬ 
backs  or  disappointments 
that  may  be  encountered. 


44  -  B 


©  1919  S-D  CO.  CHI. 


■'  ;  A'r  ' 


ET  us  not  forget 
-  that  the  attain- 

J _ j  ’  mentof  perma¬ 

nent  success  is 
a  gradual  pro¬ 
cess — so  gradual  that  those 
who  achieve  it  are  always 
more  concerned  with  the 
task  at  hand  than  with  the 
ultimate  goal  for  which 
they  strive. 

No  man's  success  ever  be¬ 
comes  finished  and  com¬ 
plete — but  all  can  reach 
higher  standards  of  well 
doing  by  constantly  doing 
all  things  well. 


3-B 


©  1919  S-D  CO.  CHI. 


Forgetfulness 

and  carelessness 
are  two  of  Failure’s 
jesting  aids  that  are 
always  playing  pranks 
on  folks. 

Forgetfulness  sneaks 
around  and  stoops  be¬ 
hind  a  fellow  and  Care¬ 
lessness  walks  right  up 
in  front  and  pushes  him 
over  backward  —  while 
Failure  stands  by  and 
snickers. 


1  3-B 


©  1919  S-D  CO.  CHI. 


XX2030X 


ZGcS 


^HE past  records  of  suc¬ 
cessful  men  show 
that  opportunity  is 
open  to  all  alike  and 
that  progress  does  not 
depend  upon  position 
and  pull  but  upon  per¬ 
severance  and  push. 

Those  in  high  positions  have 
come  up  the  rugged  path 
through  every  conceivable 
channel  of  business. 

Some  started  out  as  errand 
boys  and  some  as  teamsters 
without  education,  others 
started  as  clerks  and  book¬ 
keepers — while  only  a  few 
have  had  the  advantages  of 
college  training. 

Every  step  forward  on  the 
highway  of  progress  is  gained 
through  diligence  and  ear¬ 
nest  effort  and  any  work  we 
do  should  be  accepted  as  an 
opportunity — not  merely  as 
a  makeshift  to  hold  onto 
while  waiting  for  something 
better. 


37  B 


©  1918  S-D  CO.  CHI. 


a 

[3  0  wherever 

(1  D  ‘ 


booster 
you 

are  and  in 
whatever  you  do, 

«y  J 

for  the  boosting 
spirit  that  helps 


others  will  also  help  you. 


Show  the  friendship  you 
hold  in  your  heart  for  all  the 
world  and  you  will  enjoy  the 
universal  kindness  and  good 
will  which  everyone  is  ready 
and  willing  to  throw  out. 

If  your  purpose  is  right  and 
your  aim  is  one  of  fairness 
you  deserve  the  helpfulness 
of  all  with  whom  you  come  in 
contact — and  their  help  and 
co-operation  can  best  be  se¬ 
cured  through  the  giving  of 
your  best  efforts  to  them. 


23-B 


©  1918  S-D  CO.  CHI. 


wmm. 


■mm 


T  is  only  possible 
to  do  a  thing  when 
we  keep  ourselves 
primed  up  to  the 
firm  belief  that  it 


can  be  done . 

The  word  “can’t”  is  an 
impurity  of  speech,  a  dissi¬ 
pation  of  will  and  the  ad¬ 
vance  agent  of  adversity. 

Those  who  put  the  reverse 
English  of  “can’t”  on  any 
aim  or  undertaking  are  beat¬ 
en  before  they  start  and 
should  get  off  the  main 
highway  and  not  block  the 
traffic. 


Cf 


toe 


rounded 

servants. 


UCCESS  is  not  rep¬ 
resented  by  a  bag 
of  gold  at  the  end  of 
the  rainbow — it  is 
not  a  sudden  streak 
of  luck  on  a  long 
chance — it  is  not 
necessarily  enjoyed 
in  a  palace  sur- 
by  luxuries  and 


Success  is  a  state  of  mind  which 
comes  to  you  or  me  through  any 
degree  of  progress  and  achieve¬ 
ment. 

Drops  of  sweat  from  honest  ef¬ 
fort  are  always  more  gracious 
than  idle  tears  from  weak  wish¬ 
ing. 

Happiness  is  in  doing — success 
is  in  the  step  forward,  however 
steep  the  grade. 


©1919  S-D  CO.  CHI. 


-  ■ 


J’HE  world  is 
made  up  of 

two  great  classes  of 
people— those  who 
want  success  and 
wish  for  it  and  those 
who  want  success 
and  wade  right  in 
and  work  for  it. 

WORK  is  the  net 
price  all  must  pay  to 
travel  the  highway  of 
progress. 


8  B 


t: 


©  1919  S-B  CO.  CHI. 


wm 


— 


Hi 


LOSE  attention  to  a 
given  task  develops 
personal  interest 
in  its  smallest  de¬ 
tail — it  constantly 
unfolds  new  ideas 
and  better  meth¬ 
ods  which  gradually  hut 
surely  make  the  worker  an 
expert  in  his  line. 

There  can  be  no  pleasure  in 
any  work  unless  it  be  done 
right — and  personal  interest 
usually  marks  the  difference 
between  doing  a  thing  right 
and  doing  it  wrong. 

Anyone  can  get  real  pleasure 
out  of  his  work  by  putting 
personal  interest  into  it. 


1  2-B 


©  1918  S  O  CO.  CHI. 


HE  discipline  in  the 
army  and  navy  is  for 
the  purpose  of  keep¬ 
ing  the  individual 
always  on  the  alert 
and  ready. 


The  theory  is  that  a  ready  man, 
like  a  well  oiled  gun,  is  neces¬ 
sary  in  emergency. 

In  business,  it  is  largely  up 
to  the  individual  to  discipline 
himself,  keep  in  trim  and  be 
always  ready  for  action. 

This  is  done  by  close  study  and 
constant  application  —energy 
of  body  and  alertness  of  mind 
are  the  keynotes  to  success  in 
any  kind  of  work. 


©  1920  S-DCO.  CHI. 


SINCERITY 

|V  if  and  earnest- 
4}  ness  are  two 


great  virtues 
of  good  folks 


that  work  silently  in  their 
favor,  always  helping  to 
clear  the  stubble  and 
underbrush  out  of  their 
paths  and  make  progress 
pleasant  and  easy. 


These  virtues  promote 
clear  understanding  and 
quick  co-operation  be¬ 
tween  men  and  make 
each  step  a  permanent 
advancement  toward  the 
common  cause,  Success. 


25-B 


© 


HE  world  is  con¬ 
stantly  weighing  and 
measuring  each  indi¬ 
vidual  according  to 
his  words  and  deeds, 
and  by  this  cold  and 
impartial  calculation 
a  man’s  reputation  is 
steadily  determined. 


A  good  reputation  is 
the  pass  key  which 
admits  one  to  better  opportun¬ 
ities  and  no  better  asset  can  be 
acquired  than  a  good  name. 


Without  it  the  most  expert  and 
skilled  worker  is  greatly  handi¬ 
capped  and  can  never  realize 
his  full  value  to  himself  or  to 
others. 


26-B 


©  1919  S-D  CO.  CHI., 


M,,  fi"  'T' v  .  vfr- 


HE  doctor  can  bury 
his  mistakes ,  the 
dentist  can  plug  his 
up  with  gold  and 
charge  it  to  the  pa¬ 
tient  and  the  lawyer 
gets  a  chance  to  try 
his  case  over  when 
he  finds  an  error , 
but  with  us  its  dif¬ 
ferent. 


When  we  make  a  mistake  we 
have  to  climb  the  barbed  wire 
fence  and  get  over  on  the  other 
side  to  make  things  right  with 
our  customer — we  can't  ask  him 
to  do  it. 


The  little  extra  care  and  atten¬ 
tion  necessary  to  do  things  right 
are  therefore  very  important . 


24  -  B 


©  1919  S-D  CO.  CHI. 


Frank  Trainor 
Rt.  #1  Box  200  A 
Pontiac,  Illinois  61764 


